The Real Food Campaign
For those who have been with us for some time, you will know that the Bionutrient Food Association grew out of the Real Food Campaign, which worked with growers to build full system health on their farms and gardens, with a focus on increasing the quality of their crops. Even in that earlier incarnation, we envisioned a tool that consumers could use to test food quality. As the work fledged, we spun off from RFC to form the BFA, an independent organization with the mission of increasing quality in the food supply.
We have since been building the organization, our reputation and relationships, and making the case about the connection between food quality and human health and environmental health. But we never let go of our vision to provide consumers with the ability to test for quality in their food at point of purchase. We have waited for the time when we could plausibly build and calibrate a consumer tool that could accomplish what we desire, and that time is here.
With that in mind, the BFA is re-launching the Real Food Campaign as the home of its project to finally build that tool, and all of the work surrounding it.
We have quietly been hard at work on the broader campaign, but with this major step forward, we are now eager to share with you our progress.